EEO Report 2018/2019


This report covers the period:  June 1, 2018 to May 31, 2019                    


1.)          Employment Unit:  Mt. Pleasant, Michigan


2.)          Stations in Employment Unit:     WCZY (FM)-Mt. Pleasant, Michigan

WMMI (AM) and 92.3 W222CP (FM)-Shepherd, Michigan


3.)          EEO Contact Information for Employment Unit:


Contact Person/Title:

              Laurie Peters, Owner


Mailing Address:                                                        Telephone

Latitude Media LLC                                                    (989) 772-9664

4895 E. Wing Road

Mt. Pleasant   MI  48858


4.)          Full-Time Positions Filled By Job Title & Date Filled:


  Job Title Date Filled Recruitment Source Referring Hiree Number of Interviews
1. Marketing Consultant 5/6/19 CMU Business/Marketing Program Intern with Latitude Media LLC for the previous 48 months 1
2. Local Sales Manager 5/13/19 Linked-In 7


Total Number of People Interviewed for All Job Positions:    8   


5.)          Recruitment Sources:


  Recruitment Source (Name, Address, Telephone, Contact Person) Total Number of Interviewees this Source Provided During This Period Full-Time Positions for Which This Source Was Utilized
1. LinkedIn Corporation

1000 W Maude Ave

Sunnyvale CA 94085



Position 2


2. Michigan Association of Broadcasters

Attn:  Carol White

819 N. Washington

Lansing  MI  48906


0 Position 2




My 1043 WCZY web site job posting



Position 2


4. MY104.3 WCZY/AM 830 WMMI Recruitment Ad On Air

4895 E. Wing Road

Mt. Pleasant  MI  48858


Contact:  Bob Peters

0 Position 2


6.)          Supplemental Recruitment Initiatives:


Weekly               All Marketing Consultants participate in weekly sales training utilizing the P1 Selling System.  This training is held consistently throughout the year.  This training strengthens the skills necessary for advancement in broadcast sales management.


Ongoing              Latitude Media LLC has an internship program established for students attending high school, trade school, community college, or university.  Each student is given the opportunity, over the course of an academic semester, to gain skills in on-air broadcasting, copywriting, social media and web writing, promotions, and on-air show preparation.  Students must be enrolled in a program related to the broadcast industry, and their internship must be endorsed, supported, and monitored by the sponsoring school.  As part of the internship program established, many academic programs offer students’ academic credits for their internship experience.  During the period covered by this report, Latitude Media LLC had six students intern involved in the program.


Ongoing              General Manager, Bob Peters, is a contributing member of the Student Advisory Board at the Gratiot Isabella Career Technical Center, working with broadcast students and educators discussing future skills and needs for careers in the broadcast industry.


Ongoing              General Manager, Bob Peters, is an elected board member of the Workforce Development Board of the Great Lakes Bay Region Michigan Works!  The purpose of this Federal program is to meet the needs of today’s employers by assisting in specific training to their needs including the broadcast industry.


2/22/19              Operations Manager, Shawn Powers, attended a job fair hosted by the department of Broadcast and Cinematic Arts.  He spoke to students about internship and job opportunities in the production and sports departments of the radio stations.


3/12/19              General Manager, Bob Peters, attended a College & Career fair hosted by Clare High School.  He had the opportunity to highlight careers at Latitude Media LLC as well as to answer questions specific to the broadcast industry.